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This domain kaylorsmarine.com states the following, "Kaylors Marine Service, Inc." We observed that the website also stated " Authorized Evinrude and Mercury Dealer." It also stated " Welcome to Kaylors Marine Service, Inc. We are a family owned and operated boat dealer in Richmond, Kentucky that is currently in our third generation. We are a Platinum Certified Evinrude Dealer and also service Mercury and Mercruiser engines. We sell Bayliner Boats and Sylvan Pontoons. Looking for parts for your outboard engine? Call us today for more info!." The header had INC. as the highest ranking keyword. It was followed by sylvan, bayliner, and mercury which isn't as ranked as highly as INC.. The next words the site used was evinrude. new was also included but might not be seen by web crawlers.